Auburn Expansion: Chad's AC Direct Brings 33-Year Family-Owned HVAC Service to Auburn and Lake Martin

By Chad Wiswall, Owner & Lead HVAC Technician, Alabama HVAC License #92244

DADEVILLE, AL. Chad's AC Direct, the family-owned HVAC contractor that has served Central Alabama homeowners since 1993, has officially expanded its service area to cover Auburn, Lake Martin, and Tallapoosa County from a new Dadeville office at 360 Windflower Dr, Dadeville, AL 36853. The Dadeville location operates in addition to our long-standing Montgomery headquarters at 2546 Bell Rd, Montgomery, AL 36117, bringing our full Central Alabama footprint to 16 cities. This guide is part of our complete guide to HVAC in Central Alabama.

This is the announcement piece, but it is also a longer explanation of what the expansion means for Auburn-area and Lake Martin-area homeowners, why we expanded into this market specifically, and how we plan to serve a region that has been historically underserved by family-owned HVAC contractors.

Why Auburn and Lake Martin Now

We have been getting calls from Auburn and Lake Martin homeowners for years asking when we would open closer. The Montgomery side of the business has been driving 45 to 70 minutes east to handle service calls that customers in those areas could not get answered locally with the level of attention they wanted. Opening Dadeville lets us hit those calls within an hour, which is the standard the Montgomery side has held for 33 years.

The Lake Martin lake-house market is its own thing. Most Lake Martin homeowners live somewhere else (Birmingham, Atlanta, Montgomery, often Auburn) and use the lake house for summer weekends and the occasional fall and winter visit. Their HVAC needs are bursty: nothing for weeks at a time, then a system that has to handle 90-degree humidity and 12 guests for a 3-day holiday weekend. A standard once-a-year tune-up does not cut it for these properties. We are setting up a Lake Martin lake-house service program that targets the rhythm of how lake houses actually get used.

Auburn proper is a different market. The city has grown roughly 25 percent in the past decade, much of that fueled by Auburn University expansion and the regional economy around Tiger Town. Many of those new Auburn homeowners are coming from places (Birmingham, Atlanta, the Northeast) where they had a long-standing relationship with an HVAC contractor and are looking for the same level of trust in their new town. We think we can fill that gap.

What Auburn Homeowners Actually Deal With

Auburn-area homeowners face the same Central Alabama summer that Montgomery does (95-degree days, 75-percent humidity afternoons from May through September) but with some Auburn-specific considerations:

Hurricane and tropical storm preparedness. Auburn is far enough inland that direct hurricane impacts are rare, but tropical depressions and severe thunderstorm weather still affect HVAC systems. Lightning surges, extended power outages, and wind-blown debris on outdoor units are common late-summer issues. A surge protector on the outdoor unit and a clear post-storm inspection are part of our standard pre-season tune-up for Auburn customers.

Older Auburn neighborhoods with original ductwork. Many homes in central Auburn (the historic neighborhoods near downtown, the area around Auburn University) were built in the 1960s through 1980s and still have the original duct trunks. These ducts often leak 25 to 40 percent of the conditioned air into the attic before it ever reaches the rooms. A blower door + duct leakage test is one of the highest-ROI investments an Auburn homeowner can make: $400 to $600 spent on duct sealing can drop monthly utility bills $30 to $60 and improve comfort dramatically.

Newer Auburn subdivision homes with builder-grade HVAC. The other side of Auburn has many new-construction homes built in the past 10 to 15 years with builder-grade HVAC equipment that was sized to the lowest acceptable spec to keep the build cost down. These systems typically run shorter cycles, struggle with humidity, and have 12 to 14 year service life rather than 18 to 22. We see these homes coming up for system replacement now, and the upgrade to higher-efficiency equipment is one of the better value plays in the Auburn market.

Auburn rental properties. With the large Auburn University student population, a significant share of Auburn-area housing is owner-managed rental property. Tenants do not maintain HVAC. Owners often do not catch problems until a tenant complaint. We offer annual maintenance agreements for Auburn rental owners that include twice-yearly inspections (typically scheduled around lease turnover) plus 24-hour emergency response so tenants can be made comfortable without owner having to coordinate from out of town.

What Lake Martin Lake-House Owners Actually Deal With

Lake Martin presents a different set of HVAC realities:

The empty-house problem. A lake house that sits closed up for weeks at a time develops humidity problems that a standard residential HVAC system is not designed to handle. The right setup is a programmable thermostat that holds the house at 78 to 80 degrees and 55 percent relative humidity when unoccupied (just enough to prevent mold and mildew without running the system constantly), with a step-down to 72 degrees when occupants arrive. We can program this and set up remote access so you can pre-cool the house from your phone the night before arrival.

Peak-load events. A lake house that normally serves 2 to 4 people may suddenly need to cool 10 to 15 guests for a holiday weekend. The HVAC system that handles 2 people comfortably will be undersized for 15. The right approach is either a slightly oversized primary system (sized for peak occupancy) or supplemental capacity (a mini-split for the great room where guests congregate) for the rare events.

Saltwater and humidity corrosion. Lake Martin water is freshwater, but the constant elevated humidity around the lake corrodes outdoor coils faster than in inland Auburn or Montgomery. Lake-house outdoor units that would last 15 years inland often need replacement at 10 to 12 years on the water. We coat-treat outdoor coils on Lake Martin installs to extend service life.

Remote diagnostics. When the system fails and the owner is in Atlanta, the owner cannot just drive over to check the breaker. We have set up remote-access protocols so we can dispatch a technician with the access code, complete the repair, and provide photo documentation, often before the owner can even drive out for the weekend.

What Chad's Brings to the Auburn HVAC Market

The Auburn HVAC market has the major names you would expect: an Aire Serv franchise (corporate-affiliated), Tillery Heating & Air (longstanding local), AC by Luquire (regional), and a number of single-truck operators. Each has its strengths and its market niche. We respect what these companies do.

What Chad's AC Direct adds to the Auburn and Lake Martin market is a specific combination of attributes that has worked in Montgomery for 33 years:

Founder-owned, founder-operated, since 1993. Chad Wiswall (Alabama HVAC Contractor License #92244) personally oversees field operations and customer relationships. The owner is the same person who shows up to walk a complicated job before the estimate gets written. This is increasingly rare in HVAC as larger operations consolidate.

No-commission technicians. Our techs are paid on quality of work and customer satisfaction, not on equipment sales. This means a tech who diagnoses your AC problem and concludes that you need a $180 capacitor replacement (not a $14,000 system replacement) gets paid the same as a tech who closes a larger sale. The incentive is aligned with telling you the truth about what your system actually needs.

Buy Direct, Pay Less pricing model. We move equipment volume across our Central Alabama service area, which lets us negotiate pricing with manufacturers (Goodman, Trane, Bryant, Mitsubishi, Daikin) that single-truck operators cannot match. We pass that pricing through to the customer rather than treating it as margin.

1,247 5-star Google reviews and a 4.9 star rating. Earned over 33 years across Central Alabama. The reviews include detailed descriptions from customers explaining what we did and why it mattered, which is the standard we hold ourselves to in every job.

BBB Accredited A+, continuously since 1995. No interruptions, no complaints unresolved. The BBB profile is the verifiable third-party record of how we have handled customer relationships across three decades.

24-Hour Emergency Commitment for Auburn and Lake Martin

The Dadeville office staffs our 24-hour emergency dispatch the same way the Montgomery office does. Call (334) 478-1438 any hour of any day and a live person answers the phone, not a voicemail.

Dispatch times for Auburn proper (within 25 miles of our Dadeville office) target 60 to 90 minutes from call. Lake Martin and the broader Tallapoosa County area target 90 to 120 minutes. We give you a real ETA at the time of dispatch so you can plan accordingly.

After-hours service fees apply for non-emergency calls, but they are waived for customers on our maintenance agreement program, for verifiable medical emergencies, for active safety hazards (gas smell, electrical smoke), and for warranty work on equipment we installed within the past 12 months.

Free In-Home Estimate Offer for Auburn and Lake Martin Homeowners

For Auburn and Lake Martin homeowners considering a new HVAC installation, replacement, or significant repair, we offer a free in-home estimate that includes:

  • A walk-through inspection of the existing system, the ductwork, and the home envelope (insulation, windows, infiltration points).
  • A written ACCA Manual J load calculation if you are considering system replacement, so equipment is sized to your actual home rather than a rule of thumb.
  • Three written quote options at different price/efficiency tiers (entry, mid-range, premium) so you can see how the math changes.
  • Federal tax credit qualification documentation (Section 25C up to $2,000 for qualifying heat pumps, Section 25D 30 percent of cost for geothermal) so you know what to expect at tax time.
  • Alabama Power rebate paperwork (we file it for you on qualifying installs).
  • No pressure to sign at the door; the estimate is yours to take, compare, and decide on your timeline.

Related reading from our Alabama HVAC guide

Schedule a free in-home estimate by calling (334) 478-1438 (Dadeville) or (334) 264-6464 (Montgomery), or online at www.chadsacdirect.com.

Financing Available Through Wells Fargo, Goodleap, Microf, and Alabama Power

HVAC equipment replacement is often unbudgeted and unexpected. We work with multiple financing partners so most Auburn and Lake Martin homeowners can find a payment structure that works for their situation:

  • Wells Fargo Retail Services. Same-as-cash promotional periods (typically 12, 18, or 24 months no-interest if paid in full by the deadline) plus longer-term fixed installment options.
  • Goodleap. Specialized in residential HVAC and home efficiency financing; often offers longer-term low-rate options for high-efficiency equipment.
  • Microf. Lease-to-own structure that works for customers who may not qualify for traditional financing.
  • Alabama Power's HVAC financing programs. Available for high-efficiency equipment, sometimes structured with on-bill repayment options.

We can typically have a financing decision in 15 to 30 minutes from application, including evening and weekend applications. We never require financing to do business with us; cash, check, and credit card are equally welcome.

Full Service Catalog for Auburn and Lake Martin

The Dadeville office offers the same full HVAC service catalog as our Montgomery headquarters:

  • Air conditioning repair and installation (residential and commercial)
  • Heat pump repair and installation
  • Ductless mini-split installation and service (Mitsubishi, Daikin, and other major brands)
  • Furnace repair and installation (gas, propane, electric)
  • Geothermal HVAC installation and service
  • Commercial HVAC (rooftop units, makeup air, exhaust)
  • Indoor air quality solutions (HEPA filtration, UV light, whole-house dehumidifiers, ERV/HRV)
  • Air duct cleaning, sealing, and replacement
  • Annual maintenance agreements (residential and commercial)
  • 24-hour emergency service

Frequently Asked Questions About the Auburn Expansion

How quickly can Chad's AC Direct reach Auburn from the new Dadeville location? Standard service calls in Auburn proper are typically dispatched same-day if called by mid-morning. Standard travel time from Dadeville to Auburn is 30 to 40 minutes. After-hours emergency dispatch targets 60 to 90 minutes from call.

Does the Auburn expansion include commercial HVAC work? Yes. Our commercial HVAC services are available to Auburn-area restaurants, retail, offices, and small industrial buildings. We can handle everything from a single rooftop unit replacement to a multi-zone commercial system design.

Is Chad's AC Direct licensed and insured in the Auburn area? Yes. Alabama HVAC Contractor License #92244 is statewide; we are licensed and insured to do business anywhere in Alabama. The Dadeville office adds physical presence in the Tallapoosa County region but does not change our underlying licensing or coverage.

Can Auburn homeowners pay with credit card or financing? Yes to both, plus check and cash. Financing applications can be submitted during the in-home estimate and decisions are typically returned within 15 to 30 minutes.

Will the same technicians service both Montgomery and Auburn? Our Dadeville office has dedicated technicians for the Auburn and Lake Martin service area, with Montgomery techs available as backup for high-volume periods. The technicians are full Chad's AC Direct employees (not subcontractors), trained to the same standards we have used in Montgomery for 33 years.

Does Chad personally still service customer calls? Chad Wiswall (the owner) personally walks the more complex installations and high-value replacement quotes across both service areas. Day-to-day service calls are handled by our trained technicians, but the owner remains directly involved in customer relationships and quality oversight.

Auburn or Lake Martin homeowner looking for family-owned HVAC service? Call Chad's AC Direct at (334) 478-1438 (Dadeville) or (334) 264-6464 (Montgomery) to schedule a free in-home estimate. Alabama HVAC License #92244, BBB A+ Accredited since 1995, 1,247 5-star Google reviews from Central Alabama customers. 33 years of family-owned, no-commission, Buy Direct HVAC service now available in Auburn, Lake Martin, and Tallapoosa County. Financing available through Wells Fargo Retail Services, Goodleap, Microf, and Alabama Power.